 What
We Do
The
Programme
The following are some of the tactics that can make up
the programmes we devise for clients:-
Writing
Media relations - releases, case histories, articles,
interviews, features, media alliances
Marketing literature – corporate brochures, product
brochures, annual reports, newsletters, email blasts, web
site copy, advertisements
Press Office Function
Developing and maintaining a comprehensive database of
contacts
(press, analysts and other key targets)
Developing and maintaining a photographic library
Answering press queries on behalf of our clients
Relationship-building
Good PR depends on credibility. We take great care to
build long-term relationships with groups and individuals
who are important to our clients. These groups include:-
Journalists
Industry analysts
End-user (current clients and prospects)
Channel
Existing and potential partners
Press Events
Interviews, press conferences and receptions, facility
visits, photocalls
Award Schemes
Identifying and submitting entries to relevant award schemes
Organising award schemes to be run by our clients, or
sponsorship of award schemes
Internal Communications
Often neglected, employee communication is a very important
aspect of PR
Crisis Management
Everyone hopes a crisis won't happen. But any company
can be caught up in an event they did not anticipate. The
secret is preparation, and having systems in place that enable
a company to deal smoothly and effectively with the unexpected
when it happens.
Competitions
Online or offline, these can be a fun and effective way
of raising awareness
Speaker Platforms
We regularly arrange for our clients to speak at major
conferences in the UK and in Europe
International
Co-ordinating and implementing international
programmes
Interactive
Web site analysis and critique
Interactive marketing
Research
Research into topical issues can create good
copy for journalists. We help develop topics, organise the
research, and develop a strategy for publicising the results
which we then implement
Audio-visual
Co-ordination of av material and photography
shoots
Broadcast
TV/Radio coverage planning and implementation
Literature Production
Liaison with design and print companies
Training
We train in-house PR and other staff on tools
and techniques when required
Sales Consultancy
We develop sales presentations, organize
telesales and advise on how to improve customer relationships
Event Organisation
Seminars, conferences, roundtable sessions
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